ntroduction
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Po
Analysis
We divided this part into 3 parts, product analysis, consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
network. It offers its subscribers wireless access to the internet, primarily through its "NATE" portal. NATE.com enables subscribers to access a wide variety of multimedia contents and interactive services, as well as send and receive email and instant text and multimedia messages, using their mobile phones and other wireless devices.
SK Telecom also offers a wide range of wireless entertainmen
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
network of market discrete point scale economics comes true, Korea model discount point with character grudge “superior quality”, “the price which is cheap”, compound statement flower bed lichen creation, strong point of customer service reinforcement and the fresh foodstuffs of the efficient management which leads PB goods development which is active and planning and an up-to-date infor
network. The TOPIS Center processes the collected data and provides real-time bus operations information.
The data collected through BMS is then transferred to the TOPIS Center where data is processed and passed to the end users through various means. The end users include the bus drivers, manager of the TOPIS Center, relevant departments of Seoul, bus companies, and citizens. Most importantly,
text of a book. There are four categories involving marketing/sales, network, business/general, and leadership.
1.3.4. SMB(Server Message Block)
Employees willing to share the knowledge with colleagues can post their lectures. In this part, the technology recording screen of computer is utilized. Employee can make own VOD including lecture slides and voice lectures by recording through microp
VoIP or HDVOD
A Big Chance to Leap
- Competitiveness through constructing global
networking is powerful because of network effect.
- leverage effects in the aspects of application database, manufacturing carriers, O/S, and financing.
The Frontal Breakthrough with RIM
As time goes by, Samsung will encroach on the market share of RIM in the European market and U.S. market.